Ireland: Home of Halloween
Social Content
BRINGING HALLOWEEN TRAVELLERS TO WHERE IT ALL STARTED: IRELAND.
If you think Ireland is all about green and calmness, think again. It’s also where Halloween started, making it an unrivalled holiday destination.
148M impressions
142% above the expected views
60% plan to spend Halloween in Ireland
To drive top-of-mind awareness for the Island of Ireland during Halloween, we created a multi-platform campaign, which surprised viewers and transformed them into potential visitors.
