Commerce, shopper, BTL
call it as you like.
When we moved to London 6 years ago, we had seen it, appreciated it, but never done it. What started at Geometry (now VML) became one of our main expertise. From wobblers to main street activations, from FSDUs to summer promo, we do it all. We do it well.
SKINCARE
BEAUTY
SKINCARE BEAUTY
This Cetaphil BRIGHT HEALTHY RADIANCE (BHR) shopper toolkit has been created to support the launch of the BHR 2.0 Face Range (part of the daily Bright Healthy Radiance sensitive skin routine).
A multi-action range that brightens uneven skin without irritation. Cetaphil Bright Healthy Radiance is clinically proven to act on dark spots caused by sun, age, breakouts and hormonal changes, for an even tone and healthy-looking skin that glows day after day.
Formulated with GentleBright Technology™, niacinamide and sea daffodil, the BHR Range creates the ultimate go-to daily routine for healthy radiance and ongoing sensitive skin care.
Publicis, 2022.
Cetaphil Bright Healthy Radiance launch
SKINCARE
SKINCARE
The NEW CETAPHIL HEALTHY RENEW range contains a scientific breakthrough formula with 5 active ingredients including PURIFIED PEPTIDES* that is clinically proven to provide superior efficacy on fine lines without irritation and break the cycle of accelerated aging of sensitive skin.
Publicis, 2022
Composition and retouch with 3D packshots renders
Cetaphil Healthy Renew
SKINCARE
SKINCARE
These are the official Cetaphil 2.0 shopper toolkit guidelines created in line with the new We Do Skin You Do campaign platform.
Cetaphil advances skin science to champion people with sensitive skin. By owning “sensitive skin moments” we can demonstrate our innate understanding of our target.
And by combining our scientific superiority and functional benefits with the emotional benefit of being free in your skin – we make it clear that Cetaphil enables you to do whatever it is that makes you feel the most... you.
Publicis, 2022
Composition and retouch with 3D packshots renders
Cetaphil 2.0
SKINCARE
SKINCARE
Accelerate Cetaphil’s sustainability efforts by introducing our first refillable product.
Our shoppers already know that Cetaphil GSC is gentle
on their skin. What they don’t know yet is that it’s now refillable,
thus gentler on our planet.
UK, Publicis, 2023
Cetaphil Refill Pouch launch
SKINCARE
SKINCARE
Sensitive Skin Awareness Month is a brand-owned, global educational initiative.
This year’s SSAM will be an extension of the “We Do Skin. You Do You.” campaign to globally solidify and build our brand equity as the sensitive skin specialist dedicated to advancing skin science.
One key element of the Sensitive Skin Awareness Month is how it is activated in store.
This Cetaphil shopper toolkit has been created to support the Sensitive Skin Awareness Month campaign in line with the new We Do Skin You Do campaign platform and advertise this unique, ownable activation. Providing guidance to help you achieve best-in-class shopper communication and executions in your offline retail channels.
Cetaphil Sensitive Skin Awareness Month
SKINCARE
SKINCARE
This Benzac shopper toolkit has been developed for a unique and ownable campaign - Acne Awareness Month.
It provides guidance on achieving best-in-class shopper communication and executions in offline retail channels.
Benzac has the opportunity to establish ownership during the month, given its credentials as the Truth-telling Mythbuster that kills 94% of acne-causing bacteria within 1 week. This campaign also creates a perfect opportunity for brand authority within this competitive period.
An existing unbranded platform under which dermatologist practitioners and brands raise awareness for & understanding of the physical and emotional impact of acne. Offering educational support and solutions. Usually takes place in June.
Benzac Acne Awareness Month
SKINCARE
SKINCARE
A range of targeted shopper deliverables have been developed to support the launch of Power Patches, and to run as an anchor to the full campaign.
Both teens and parents will have visible access to power patches in store, via a series of display devices that have been created in alignment with the overarching campaign direction.
Benzac Power Patches launch
SKINCARE
SKINCARE
A range of targeted shopper deliverables have been developed to support the launch of Power Patches, and to run as an anchor to the full campaign.
Both teens and parents will have visible access to power patches in store, via a series of display devices that have been created in alignment with the overarching campaign direction.
Benzac Post Breakout
DRINKS
DRINKS
on trade. ACHO QUE TEM QUE ESCREVER COISAS NOS BOARDS< MAS NAO SEI O QUE
Diageo Cocktails on tap
ALCOHOL
ALCOHOL
pitch???
Johnny Walker Blonde
SKINCARE
SKINCARE
A range of targeted shopper deliverables have been developed to support the launch of Power Patches, and to run as an anchor to the full campaign.
Both teens and parents will have visible access to power patches in store, via a series of display devices that have been created in alignment with the overarching campaign direction.