Commerce, shopper, BTL.
Call it what you like, we call it
our thing.
When we moved to London almost 7 years ago, we’d seen it, admired it, but never done it ourselves. That changed at Geometry (now VML), where shopper marketing became one of our sharpest tools. From FSDUs to full-blown activations, from wobblers to promos, we do it all. And we do it well.
SKINCARE
BEAUTY
SKINCARE BEAUTY
Product launch
Global toolkit
We created a full suite of assets to launch this new product range globally. Talent and copy were flexible to ensure all assets were ready for the different key markets. Bold brand colours and layered transparency brought stopping power, while punchy, stat-led copy captured attention at shelf.
Cetaphil Bright
Healthy Radiance
SKINCARE
SKINCARE
With limited assets and a tight timeline, we built a launch-ready toolkit for Cetaphil's new product. Contextual visuals and action-driven copy turned speed into stopping power, all wrapped in a streamlined suite of shopper assets.
Cetaphil Healthy Renew
Product launch
Global toolkit
SKINCARE
SKINCARE
Cetaphil 2.0
When Cetaphil shifted its core comms, we brought the change to shelf. We adapted global ATL assets with fresh talent, product-focused copy, and clear calls to action all designed to convert and drive basket spend. The result? A full toolkit rolled out worldwide across physical and digital touchpoints.
Product launch
Global toolkit
SKINCARE
SKINCARE
Cetaphil’s first refill pouch deserved standout at shelf. We used benefit-led messaging to drive attention to the new format and spotlight the brand’s sustainability efforts, reassuring loyal users and deepening their connection to a product they already trusted and loved.
Cetaphil Refill Pouch
Product launch
Global toolkit
SKINCARE
SKINCARE
For Sensitive Skin Awareness Month, we built a global shopper toolkit to help solidify Cetaphil as the go-to sensitive skin expert. Designed for both digital and physical retail, it equipped markets to deliver best-in-class activations and assets pre, during and post-campaign.
Cetaphil Sensitive Skin Awareness Month
SKINCARE
SKINCARE
For Acne Awareness Month, we built a tailored toolkit for online and offline retail channels. Blending education with product messaging to drive both awareness and action, this solution-led shopper campaign positioned Benzac as the brand leading the conversation around acne.
Benzac Acne
Awareness Month
Branded initiative
SKINCARE
SKINCARE
We developed a range of targeted assets to anchor the launch of the new Benzac Power Patches. With results-led copy and storytelling-driven visuals, our impactful display units spoke to both teens and parents, inspiring and converting at shelf.
Benzac Power Patches
Product launch
Global toolkit
SKINCARE
SKINCARE
We led the shopper campaign for Benzac’s latest launch, Post Breakout Serum, from concept to delivery. The result was a vibrant, colour-blocking toolkit with adaptable display assets, designed for local production and global consistency.
Benzac Post Breakout
Product launch
Global toolkit
DRINKS
DRINKS
We brought Diageo’s cocktails to life in bars and restaurants with a suite of on-trade assets, from a bespoke tap to bold wall, window and table displays. All designed to drive visibility, spark curiosity, and boost orders.
Diageo Cocktails on tap
On-trade toolkit
ALCOHOL
ALCOHOL
To launch this bold new take on a classic, we built a campaign that captured the golden hour spirit, inviting people to embrace the unexpected. Bright, easy, and made to surprise. From on-trade to off-trade to third spaces, the global toolkit delivered ready-to-roll assets for every market.
Johnnie Walker Blonde
Creative commerce toolkit
SKINCARE
SKINCARE
We launched the Huggies x Toy Story collab with a playable pack, where detachable characters turned each box into part of the fun. To sustain momentum, we created an in-store toolkit with life-sized characters cut-outs, photo opps and bold activations designed to spark attention and drive sales.
Huggies Pull-Ups
On-pack and in-store activation
SKINCARE
SKINCARE
A range of targeted shopper deliverables have been developed to support the launch of Power Patches, and to run as an anchor to the full campaign.
Both teens and parents will have visible access to power patches in store, via a series of display devices that have been created in alignment with the overarching campaign direction.
Dolmio
Creative commerce toolkit
SKINCARE
SKINCARE
Ben’s Original and Dolmio teamed up to own Midweek Meals during retailer-led Food of the World promotions and events. So, we unified both brands with a distinctive, ownable look, creating a toolkit built for cross-channel use, all year round.
Ben's & Dolmio
Midweek Meals
Cross-brand toolkit
SKINCARE
SKINCARE
A range of targeted shopper deliverables have been developed to support the launch of Power Patches, and to run as an anchor to the full campaign.
Both teens and parents will have visible access to power patches in store, via a series of display devices that have been created in alignment with the overarching campaign direction.
BLANK
Creative commerce toolkit